Promoting and marketing thoughts

I’ve posted before about how the inspiration and actual writing of a book can be tricky enough, but at least once you get a manuscript written then you have something to work with. You refine and hone it. You find beta readers, a proof reader and editor, and you edit, edit and edit again. (And by now, you’re missing some tiny errors because your brain knows what you meant…) And even they aren’t perfect and miss some errors.

Anyway, then you reach a point you have to send it out into the world, to find out if your story is ‘good enough’. (What does that mean? Liking something is subjective: what one person dislikes intensely, another person enjoys.)

This was the point I decided that as mine is a debut novel I need professional guidance, and I approached an organisation to support me. They liked it and were willing to help. (It’s a great boost to your confidence.) Then to actually hold a physical book that contains your work felt 🤩 And to see it on Amazon is unbelievable.

Then at the top of your sales page, on a narrow strip, you read the small print …

Reality dawns. How can I make my book stand out against the competition?

So far my initial steps have been –

Amazon: Author Central (create an author page), Kindle Direct Publishing (produce an ebook version) and Amazon Associates (so you can create affiliate links and hopefully earn a little bit from clicks that result in sales, etc)

My blog: MoorScribbles – you’re reading it, thank you. Talk about your book, include the affiliate links, etc

My website: http://www.carolinescottcollins.co.uk, ditto

FaceBook: @CarolineScottCollins, ditto

(Which then got me sidetracked into linking my website and blog with my FB page)

The next couple of suggestions I’ve been given are –

Create a mailing list and issue a newsletter (even if it’s just once every 3-6 months)

Get some printed copies and negotiate with local bookshops and share profits (but the profit margin is scant)

Find other outlets

And then I had a conversation with a salesman, rather than taking an accountant’s perspective 🤷🏼‍♀️🤔

In the meantime, I’m keeping my fingers crossed that good old fashioned word of mouth and positive reviews from purchasers on Amazon might help a bit.

So if you read A Charming Bequest and you enjoyed it, I’d appreciate your positive review. Thank you.

About Caroline Scott Collins

Writer and artist
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