Which is the hardest – the writing or the marketing?

If anybody has ever dreamed of writing a book but suffers from the notorious Writer’s Block problem, take heart. I know how difficult it is when Muse takes a hike and all you see is the cursor flashing on the screen. Procrastination.

The solution is … Just write. Anything. As long as you write something. Once you create a daily writing habit (it takes about a month of practice to get your neural network to create a new pathway, I believe), one day your writing hopefully turns into something meaningful and constructive. And once you get a story out of your system and onto paper, virtual or real, at least you have something, a manuscript, to work with and edit, hone, revise and improve.

The next problem, if you’re anything like me and have very little self confidence, is finding the courage to get it published, whichever way you choose. Given editing and perfecting permits and you decide to go for it, I wish you good luck.

The next hurdle is huge. Marketing. It takes even more courage and a very steep learning curve but it is essential.

I’ve been researching, reading and learning about ads, keywords, affiliate links, and all the other things I need to do to try and get my novel seen and turn clicks into purchases. Let’s face it, £2.99 isn’t a huge investment for the Kindle version for most people – probably the equivalent to a cup of coffee, in a coffee shop. So even if the buyer doesn’t enjoy the product it’s not a huge financial disappointment, is it? (I will admit the paperback investment is more, more like 3-4 cups of coffee… but a sizeable chunk of that is needed just to cover the printing costs.)

Marketing, as I understand it, means learning how to find the target audience receptive to taking a chance of clicking and buying the product. If it’s a type of product, in the case of a genre of fiction that they read often, a person is more open to buying. Taking a chance. So it’s a case of how do you focus advertising to the right audience? I’m still investigating that one and reading a book by Mark Dawson and the Reedsy website.

With regards to pricing, it depends how you look at it. Do you take an accountant’s perspective of recouping your investment in the outlay of expenses as quickly as possible? Or a salesman’s perspective of pitch the price lower and go for mass sales? It takes more sales perhaps to recoup the investment, but more people might be tempted if the price is right. And then there’s another consideration; if a buyer doesn’t have Amazon Prime, for example, they might have to pay for postage anyway. So do you price it to include free postage anyway?

So much to take into consideration!

I’m only relaying my story of getting my debut book Out There. Others may have a completely different journey. I’m enjoying the process, but I think the next one I might do differently and providing I can make enough sales not to lose access to certain facilities I’ve signed up to, I’m sure it will be easier next time, now the foundations are in place.

If publishing a book something you want to do, try it. I’ve found it, at times, exciting and gives a sense of achievement. There’s nothing quite like holding a copy of your work in print.

If you’d like to support me and try my debut novel, A Charming Bequest, I’d be very grateful and hope you enjoy the story. Providing potential enjoyment and escapism was my purpose in writing it.

Kindle: https://amzn.to/352vEVo

Paperback: https://amzn.to/3csrj1Y

About Caroline Scott Collins

Writer - Creates believable escapism Caroline dreamed of writing and publishing and finally, in 2021, she achieved her goal by publishing her debut novel, A Charming Bequest. She believes it’s important to offer her readers enjoyment and believable escapism with her stories, which she sincerely hopes she does.
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