I’m Learning about Author Taglines

I understand the concept of product Branding, but hadn’t ever considered authors needed one. 🤔

What prompted my research was signing up to a website, to help with marketing my book and it was there, a field to complete.

Oh, okay, I’m a dedicated lifelong learner. I’ll research.

Essentially, I learn, an Author Tagline is a similar to Branding for products (think Nike, Just do it). One of the first things I read, is an author tagline should reflect something about the author and what they write. Tempt readers in.

So I relate that to me. At the moment I’ve only launched my debut novel, but I would like to explore other genres, maybe using different pseudonyms. I then pondered how to create an author tagline (which should be unique) to cover me as a writer, writing in different genres.

Another suggestion was to keep it extremely short – one to three words, so it’s easily memorable. Think once again, Just do it. Even if you’re like me and don’t do sport, you know immediately it’s Nike, who sell a wide range of products.

I’ve come up with one, and Googled it—it would appear to be okay, but this created another thought. (Agh, Google, why do I always end up side-tracked and going off at tangents?) Anyway, Semantics.

And here’s where my journey has taken me: I came up with Creates Believable Escapism.

Creates, because writing is creative, and creativity is building and making something. (My favourite pastimes are creating—writing, art and crafts.)

Believable, because I have worked in education and I am a great believer in passive and lifelong learning. When I wrote my novel I based it in facts and truth, but, the story weaved around it is totally made up. It is believable, because it could have happened.

Escapism. This was the one where semantics came in. Escapism, these days, means escaping into fantasy worlds, such as science fiction. But for me, Escapism is getting lost in a page-turning good story, away from reality, problems and anxiety (preferably lying in the sun, on a beach on holiday…) Anyway, looking into someone else’s world.

For instance, when I wrote my story I tried not to define too much detail, as it runs like a movie in my brain as I’m writing.

I’m the same when I’m reading, I always build my own vision of the characters, what they’re like and their appearance, and what the setting is like. It runs like a movie in my head as I’m reading. (Hopefully making it a page-turner.) This is why I can be quite disappointed with a movie after reading the book, when it’s not true to the storyline and the actors cast aren’t anything like the characters I created inside my head. (But I still always have to read the book first! No hope for me, with films, is there?)

Unless it evolves, or I need to change it, I’ll probably go with Creates Believable Escapism. And now you’ve read this, you know a bit about me and where I’m coming from.

About Caroline Scott Collins

Writer - Creates believable escapism Caroline dreamed of writing and publishing and finally, in 2021, she achieved her goal by publishing her debut novel, A Charming Bequest. She believes it’s important to offer her readers enjoyment and believable escapism with her stories, which she sincerely hopes she does.
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